Bobo's vs Navitas Organics · Bay Area shelf head-to-head
Bobo's and Navitas Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobo's is in more Bay Area grocersBobo's fields the deeper lineupNavitas Organics sits further up the premium end
Bobo's
Navitas Organics
57
brand power
57
47
products
27
8
categories
11
10
subcategories
14
15
grocers
14
$1.10
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bobo's▭ Navitas Organics
Distribution · 30% of score63·58
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Navitas Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bobo's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bobo's · Navitas Organics
