Bob's Red Mill vs Caputo · Bay Area shelf head-to-head
Bob's Red Mill and Caputo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineup
Bob's Red Mill
Caputo
81
brand power
43
210
products
9
25
categories
3
51
subcategories
5
22
grocers
14
47.6¢
price per oz
20.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Caputo
Distribution · 30% of score92·58
carried in 22 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients17 vs 1 SKUs
only Bob's Red Mill
only Caputo
no top category Bob's Red Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Caputo
