Bob's Red Mill vs Nature's Path · Bay Area shelf head-to-head
Bob's Red Mill and Nature's Path, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineup
Bob's Red Mill
Nature's Path
81
brand power
69
210
products
83
25
categories
9
22
grocers
20
47.6¢
price per oz
57.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Nature's Path
Distribution · 30% of score92·83
carried in 22 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Flour37 vs 4 SKUs
only Nature's Path
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Nature's Path
