Bob's Red Mill vs Purely Elizabeth · Bay Area shelf head-to-head
Bob's Red Mill and Purely Elizabeth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupPurely Elizabeth sits further up the premium end
Bob's Red Mill
Purely Elizabeth
81
brand power
75
210
products
49
25
categories
5
51
subcategories
5
22
grocers
20
47.6¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Purely Elizabeth
Distribution · 30% of score92·83
carried in 22 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Granola9 vs 26 SKUs
only Bob's Red Mill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Purely Elizabeth
