Cadia vs Madhava · Bay Area shelf head-to-head
Cadia and Madhava, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerMadhava is in more Bay Area grocersCadia fields the deeper lineup
Cadia
Madhava
57
brand power
46
194
products
13
54
categories
5
10
grocers
17
37.0¢
price per oz
60.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Madhava
Distribution · 30% of score42·71
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils9 vs 4 SKUs
only Cadia
only Madhava
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadia · 0
no exclusive doors — everywhere Cadia is, Madhava is too.
only Madhava · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Madhava
