Cadia vs Sadaf · Bay Area shelf head-to-head
Cadia and Sadaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupSadaf sits further up the premium end
Cadia
Sadaf
57
brand power
42
194
products
16
54
categories
11
10
grocers
7
80.9¢
price per fl oz
64.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Sadaf
Distribution · 30% of score42·29
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables5 vs 2 SKUs
2% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sadaf · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Sadaf
