Cadia vs Western Family · Bay Area shelf head-to-head
Cadia and Western Family, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineup
Cadia
Western Family
57
brand power
35
194
products
16
54
categories
7
10
grocers
1
37.0¢
price per oz
19.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Western Family
Distribution · 30% of score42·4
W
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables5 vs 2 SKUs
only Western Family
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Western Family
