Califia Farms vs Silk · Bay Area shelf head-to-head
Califia Farms and Silk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineup
Califia Farms
Silk
69
brand power
67
61
products
47
11
categories
7
12
subcategories
8
19
grocers
18
19.0¢
price per fl oz
13.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Califia Farms▭ Silk
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk Alternatives12 vs 14 SKUs
8% of shelf
only Califia Farms
only Silk
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Califia Farms · Silk
