Cascadian Farm vs Bob's Red Mill · Bay Area shelf head-to-head
Cascadian Farm and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupCascadian Farm sits further up the premium end
Cascadian Farm
Bob's Red Mill
65
brand power
81
68
products
210
7
categories
25
19
grocers
22
71.5¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cascadian Farm▭ Bob's Red Mill
Distribution · 30% of score79·92
carried in 19 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cascadian Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cascadian Farm · Bob's Red Mill
