Chosen Foods vs Primal Kitchen · Bay Area shelf head-to-head
Chosen Foods and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen fields the deeper lineup
Chosen Foods
Primal Kitchen
55
brand power
63
31
products
85
4
categories
6
11
subcategories
31
19
grocers
19
$1.11
price per fl oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chosen Foods▭ Primal Kitchen
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments10 vs 35 SKUs
only Chosen Foods
no top category Primal Kitchen doesn’t also play in.
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chosen Foods · Primal Kitchen
