Crop's Fresh Marketplace vs Simply Organic · Bay Area shelf head-to-head
Crop's Fresh Marketplace and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineup
Crop's Fresh Marketplace
Simply Organic
0
brand power
68
11
products
109
7
categories
10
11
subcategories
43
2
grocers
18
$7.93
avg price
$7.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crop's Fresh Marketplace▭ Simply Organic
Distribution · 30% of score8·75
C
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crop's Fresh Marketplace
only Simply Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crop's Fresh Marketplace · 0
no exclusive doors — everywhere Crop's Fresh Marketplace is, Simply Organic is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crop's Fresh Marketplace · Simply Organic