Daiya vs Kraft · Bay Area shelf head-to-head
Daiya and Kraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersKraft fields the deeper lineup
Daiya
Kraft
53
brand power
60
35
products
65
7
categories
9
9
subcategories
23
12
grocers
13
79.1¢
price per oz
71.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daiya▭ Kraft
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salad Dressings3 vs 11 SKUs
1% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daiya · Kraft
