Dave's Killer Bread vs Whole Foods Market · Bay Area shelf head-to-head
Dave's Killer Bread and Whole Foods Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Killer Bread carries more Brand PowerDave's Killer Bread is in more Bay Area grocersWhole Foods Market fields the deeper lineup
Dave's Killer Bread
Whole Foods Market
61
brand power
49
52
products
212
4
categories
29
21
grocers
1
$8.51
avg price
$9.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dave's Killer Bread▭ Whole Foods Market
Distribution · 30% of score88·4
W
carried in 21 of 24 Bay Area grocers·exclusive to Whole Foods Market
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dave's Killer Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dave's Killer Bread · Whole Foods Market
