Divina vs Sabatino Tartufi · Bay Area shelf head-to-head
Divina and Sabatino Tartufi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Divina
Sabatino Tartufi
69
brand power
45
77
products
16
14
categories
11
20
grocers
6
$1.04
price per oz
$2.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divina▭ Sabatino Tartufi
Distribution · 30% of score83·25
carried in 20 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables6 vs 1 SKUs
2% of shelf
only Divina
only Sabatino Tartufi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divina · Sabatino Tartufi
