Dynasty vs Spectrum · Bay Area shelf head-to-head
Dynasty and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum is in more Bay Area grocersSpectrum fields the deeper lineupSpectrum sits further up the premium end
Dynasty
Spectrum
58
brand power
61
28
products
38
14
categories
7
17
subcategories
17
14
grocers
19
84.9¢
price per oz
$1.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dynasty▭ Spectrum
Distribution · 30% of score58·79
D
carried in 14 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dynasty
only Spectrum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dynasty · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dynasty · Spectrum