Elki vs Annie's · Bay Area shelf head-to-head
Elki and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Elki
Annie's
29
brand power
73
22
products
130
10
categories
21
4
grocers
21
$9.91
avg price
$6.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elki▭ Annie's
Distribution · 30% of score17·88
E
carried in 4 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Elki
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Elki · 0
no exclusive doors — everywhere Elki is, Annie's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elki · Annie's
