Evolution Fresh vs Urban Remedy · Bay Area shelf head-to-head
Evolution Fresh and Urban Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerEvolution Fresh is in more Bay Area grocersUrban Remedy fields the deeper lineupUrban Remedy sits further up the premium end
Evolution Fresh
Urban Remedy
54
brand power
59
53
products
65
4
categories
21
13
subcategories
21
15
grocers
8
36.9¢
price per fl oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evolution Fresh▭ Urban Remedy
Distribution · 30% of score63·33
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evolution Fresh · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evolution Fresh · Urban Remedy
