Forager Project vs Siggi's · Bay Area shelf head-to-head
Forager Project and Siggi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siggi's fields the deeper lineup
Forager Project
Siggi's
62
brand power
59
43
products
55
12
categories
3
14
subcategories
6
18
grocers
18
58.0¢
price per oz
47.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forager Project▭ Siggi's
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Forager Project
only Siggi's
no top category Forager Project doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forager Project · Siggi's
