Forager Project vs Silk · Bay Area shelf head-to-head
Forager Project and Silk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silk carries more Brand PowerSilk fields the deeper lineupForager Project sits further up the premium end
Forager Project
Silk
62
brand power
67
43
products
47
12
categories
7
14
subcategories
8
18
grocers
18
38.4¢
price per fl oz
13.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forager Project▭ Silk
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Forager Project
only Silk
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forager Project · Silk
