Full Circle vs Good & Gather Organic · Bay Area shelf head-to-head
Full Circle and Good & Gather Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good & Gather Organic carries more Brand PowerFull Circle is in more Bay Area grocersFull Circle fields the deeper lineup
Full Circle
Good & Gather Organic
23
brand power
46
74
products
38
29
categories
11
36
subcategories
22
3
grocers
2
$5.97
avg price
$4.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Circle▭ Good & Gather Organic
Distribution · 30% of score13·8
G
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices12 vs 4 SKUs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Full Circle · 3
only Good & Gather Organic · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Circle · Good & Gather Organic