Good & Gather Organic vs Full Circle · Bay Area shelf head-to-head
Good & Gather Organic and Full Circle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good & Gather Organic carries more Brand PowerFull Circle is in more Bay Area grocersFull Circle fields the deeper lineup
Good & Gather Organic
Full Circle
46
brand power
23
38
products
74
11
categories
29
22
subcategories
36
2
grocers
3
$4.53
avg price
$5.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good & Gather Organic▭ Full Circle
Distribution · 30% of score8·13
G
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices4 vs 12 SKUs
G
<1% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Good & Gather Organic · 2
only Full Circle · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good & Gather Organic · Full Circle