Hormel vs Kevin's Natural Foods · Bay Area shelf head-to-head
Hormel and Kevin's Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hormel is in more Bay Area grocersKevin's Natural Foods fields the deeper lineupKevin's Natural Foods sits further up the premium end
Hormel
Kevin's Natural Foods
57
brand power
59
24
products
51
8
categories
11
9
subcategories
19
14
grocers
13
90.2¢
price per oz
80.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hormel▭ Kevin's Natural Foods
Distribution · 30% of score58·54
H
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hormel · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hormel · Kevin's Natural Foods