I And Love And You vs Open Nature · Bay Area shelf head-to-head
I And Love And You and Open Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersOpen Nature fields the deeper lineup
I And Love And You
Open Nature
56
brand power
51
53
products
122
3
categories
31
5
subcategories
34
16
grocers
2
69.8¢
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I And Love And You▭ Open Nature
Distribution · 30% of score67·8
O
carried in 16 of 24 Bay Area grocers·exclusive to Andronico's Community Markets
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cat Food23 vs 6 SKUs
only I And Love And You
no top category Open Nature doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: I And Love And You · Open Nature