Impossible vs Field Roast · Bay Area shelf head-to-head
Impossible and Field Roast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast fields the deeper lineupField Roast sits further up the premium end
Impossible
Field Roast
55
brand power
63
23
products
27
6
categories
10
10
subcategories
11
13
grocers
19
89.0¢
price per oz
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Impossible▭ Field Roast
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives10 vs 7 SKUs
7% of shelf
only Impossible
only Field Roast
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Impossible · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Impossible · Field Roast
