Jose Gourmet vs Patagonia Provisions · Bay Area shelf head-to-head
Jose Gourmet and Patagonia Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Patagonia Provisions carries more Brand PowerPatagonia Provisions is in more Bay Area grocersJose Gourmet sits further up the premium end
Jose Gourmet
Patagonia Provisions
40
brand power
49
48
products
48
5
categories
16
9
subcategories
16
5
grocers
15
$3.67
price per oz
$1.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jose Gourmet▭ Patagonia Provisions
Distribution · 30% of score21·63
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jose Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jose Gourmet · 1
only Patagonia Provisions · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jose Gourmet · Patagonia Provisions
