Jovial vs Rummo · Bay Area shelf head-to-head
Jovial and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineupJovial sits further up the premium end
Jovial
Rummo
63
brand power
51
40
products
29
12
categories
2
23
subcategories
15
18
grocers
15
55.9¢
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jovial▭ Rummo
Distribution · 30% of score75·63
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jovial
only Rummo
no top category Jovial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jovial · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jovial · Rummo
