Made In Nature vs Woodstock · Bay Area shelf head-to-head
Made In Nature and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock fields the deeper lineup
Made In Nature
Woodstock
43
brand power
64
15
products
138
2
categories
25
10
subcategories
38
16
grocers
16
$1.50
price per oz
59.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Made In Nature▭ Woodstock
Distribution · 30% of score67·67
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Made In Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Made In Nature · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Made In Nature · Woodstock
