Madhava vs Cadia · Bay Area shelf head-to-head
Madhava and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerMadhava is in more Bay Area grocersCadia fields the deeper lineup
Madhava
Cadia
46
brand power
57
13
products
194
5
categories
54
17
grocers
10
60.4¢
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madhava▭ Cadia
Distribution · 30% of score71·42
carried in 17 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils4 vs 9 SKUs
only Madhava
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Madhava · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madhava · Cadia
