Maple Hill vs Clover Sonoma · Bay Area shelf head-to-head
Maple Hill and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupMaple Hill sits further up the premium end
Maple Hill
Clover Sonoma
43
brand power
68
15
products
114
7
categories
12
9
subcategories
23
8
grocers
18
24.3¢
price per fl oz
17.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maple Hill▭ Clover Sonoma
Distribution · 30% of score33·75
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Fermented Dairy2 vs 6 SKUs
2% of shelf
only Maple Hill
only Clover Sonoma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maple Hill · 3
only Clover Sonoma · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maple Hill · Clover Sonoma
