Mary's vs Applegate · Bay Area shelf head-to-head
Mary's and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Mary's
Applegate
60
brand power
72
63
products
111
6
categories
18
23
subcategories
21
12
grocers
20
$1.33
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's▭ Applegate
Distribution · 30% of score50·83
carried in 12 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats4 vs 27 SKUs
only Mary's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mary's · 0
no exclusive doors — everywhere Mary's is, Applegate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's · Applegate
