Mccormick vs Tampico · Bay Area shelf head-to-head
Mccormick and Tampico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Mccormick
Tampico
66
brand power
0
209
products
18
16
categories
3
60
subcategories
11
13
grocers
2
$6.23
avg price
$3.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick▭ Tampico
Distribution · 30% of score54·8
T
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccormick
only Tampico
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick · Tampico