Miss Jones Baking Co. vs Pillsbury · Bay Area shelf head-to-head
Miss Jones Baking Co. and Pillsbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerMiss Jones Baking Co. is in more Bay Area grocersPillsbury fields the deeper lineupMiss Jones Baking Co. sits further up the premium end
Miss Jones Baking Co.
Pillsbury
58
brand power
72
28
products
74
6
categories
10
6
subcategories
14
16
grocers
12
73.3¢
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miss Jones Baking Co.▭ Pillsbury
Distribution · 30% of score67·50
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookie Dough7 vs 10 SKUs
10% of shelf
only Miss Jones Baking Co.
only Pillsbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Miss Jones Baking Co. · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miss Jones Baking Co. · Pillsbury
