Miss Jones Baking Co. vs Simple Mills · Bay Area shelf head-to-head
Miss Jones Baking Co. and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineup
Miss Jones Baking Co.
Simple Mills
58
brand power
71
28
products
75
6
categories
13
16
grocers
22
73.3¢
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miss Jones Baking Co.▭ Simple Mills
Distribution · 30% of score67·92
carried in 16 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Mixes7 vs 10 SKUs
4% of shelf
only Miss Jones Baking Co.
only Simple Mills
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miss Jones Baking Co. · Simple Mills
