Mitica vs Red Barn · Bay Area shelf head-to-head
Mitica and Red Barn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineup
Mitica
Red Barn
63
brand power
20
50
products
12
12
categories
2
19
subcategories
4
16
grocers
3
$1.92
price per oz
$3.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitica▭ Red Barn
Distribution · 30% of score67·13
M
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mitica
only Red Barn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitica · Red Barn