Natural Value vs Cadia · Bay Area shelf head-to-head
Natural Value and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineup
Natural Value
Cadia
48
brand power
57
21
products
194
10
categories
54
9
grocers
10
30.8¢
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natural Value▭ Cadia
Distribution · 30% of score38·42
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Beans4 vs 7 SKUs
1% of shelf
only Natural Value
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Natural Value · 4
only Cadia · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natural Value · Cadia
