Natural Value vs Wild Harvest · Bay Area shelf head-to-head
Natural Value and Wild Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Harvest carries more Brand PowerWild Harvest fields the deeper lineupWild Harvest sits further up the premium end
Natural Value
Wild Harvest
48
brand power
53
21
products
56
10
categories
25
13
subcategories
28
9
grocers
9
30.8¢
price per oz
36.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natural Value▭ Wild Harvest
Distribution · 30% of score38·38
W
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Legumes1 vs 3 SKUs
only Natural Value
only Wild Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Natural Value · 4
only Wild Harvest · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natural Value · Wild Harvest
