Niman Ranch vs Zoe's Meats · Bay Area shelf head-to-head
Niman Ranch and Zoe's Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineupNiman Ranch sits further up the premium end
Niman Ranch
Zoe's Meats
63
brand power
48
58
products
30
11
categories
6
30
subcategories
11
17
grocers
7
$1.25
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Niman Ranch▭ Zoe's Meats
Distribution · 30% of score71·29
carried in 17 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Processed Meats5 vs 1 SKUs
5% of shelf
only Niman Ranch
only Zoe's Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Niman Ranch · Zoe's Meats
