One Degree Organic Foods vs Bob's Red Mill · Bay Area shelf head-to-head
One Degree Organic Foods and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineup
One Degree Organic Foods
Bob's Red Mill
52
brand power
81
23
products
210
7
categories
25
8
subcategories
51
14
grocers
22
59.2¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ One Degree Organic Foods▭ Bob's Red Mill
Distribution · 30% of score58·92
carried in 14 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only One Degree Organic Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: One Degree Organic Foods · Bob's Red Mill
