Open Nature vs I And Love And You · Bay Area shelf head-to-head
Open Nature and I And Love And You, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersOpen Nature fields the deeper lineup
Open Nature
I And Love And You
51
brand power
56
122
products
53
31
categories
3
34
subcategories
5
2
grocers
16
$1.57
price per oz
69.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Open Nature▭ I And Love And You
Distribution · 30% of score8·67
O
exclusive to Andronico's Community Markets·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cat Food6 vs 23 SKUs
O
1% of shelf
only I And Love And You
no top category Open Nature doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Open Nature · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Open Nature · I And Love And You