Oscar Mayer vs Niman Ranch · Bay Area shelf head-to-head
Oscar Mayer and Niman Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineupNiman Ranch sits further up the premium end
Oscar Mayer
Niman Ranch
44
brand power
63
48
products
58
6
categories
11
12
subcategories
30
8
grocers
17
$8.28
avg price
$11.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oscar Mayer▭ Niman Ranch
Distribution · 30% of score33·71
O
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oscar Mayer
only Niman Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Niman Ranch · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oscar Mayer · Niman Ranch
