Pacific Foods vs Rao's · Bay Area shelf head-to-head
Pacific Foods and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's is in more Bay Area grocersPacific Foods fields the deeper lineup
Pacific Foods
Rao's
69
brand power
66
93
products
79
12
categories
6
18
subcategories
16
19
grocers
21
36.1¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacific Foods▭ Rao's
Distribution · 30% of score79·88
carried in 19 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacific Foods
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacific Foods · Rao's
