Pillsbury vs Betty Crocker · Bay Area shelf head-to-head
Pillsbury and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerBetty Crocker fields the deeper lineup
Pillsbury
Betty Crocker
72
brand power
66
74
products
106
10
categories
7
14
subcategories
10
12
grocers
12
36.5¢
price per oz
56.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pillsbury▭ Betty Crocker
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cake Mixes10 vs 17 SKUs
15% of shelf
only Betty Crocker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pillsbury · 1
only Betty Crocker · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pillsbury · Betty Crocker
