Primal Kitchen vs Chosen Foods · Bay Area shelf head-to-head
Primal Kitchen and Chosen Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen fields the deeper lineup
Primal Kitchen
Chosen Foods
63
brand power
55
85
products
31
6
categories
4
31
subcategories
11
19
grocers
19
$1.10
price per fl oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Primal Kitchen▭ Chosen Foods
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments35 vs 10 SKUs
only Primal Kitchen
only Chosen Foods
no top category Primal Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primal Kitchen · Chosen Foods
