Lining them up…

Rancho Gordo vs Essential Everyday · Bay Area shelf head-to-head

Rancho Gordo and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersEssential Everyday fields the deeper lineupRancho Gordo sits further up the premium end

Rancho Gordo

Essential Everyday

brand power

products

214

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Rancho Gordo▭ Essential Everyday

Distribution · 30% of score54·33

carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers

Depth · 25% of score99

Contested categories

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

Legumes19 vs 15 SKUs

12% of shelf

9% of shelf

↳ Dried Lentils 8% · 2%↳ Dried Lima Beans 50% · 17%↳ Dried Chickpeas 20% · 7%↳ Dried Red Beans 29% · 14%↳ Dried Pinto Beans 7% · 14%↳ Dried Black Eyed Peas ·

only Rancho Gordo

Dried Beans Canned & Dried Beans Rice Flour Dried Vegetables Candy Popcorn

only Essential Everyday

Canned Vegetables Canned Tomatoes Cheese Frozen Vegetables Juice Canned Beans Oils Oils & Vinegars

Doors

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

Berkeley Bowl LeBeau Nob Hill Mill Valley Market Mollie Stone's Markets Rainbow Grocery Cooperative United Markets Woodlands

only Rancho Gordo · 6

Andronico's Community Markets Bi-Rite Market Canyon Market Driver's Market Luke's Local

Head to head

each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.

Rancho Gordo Green Baby Lima Beans

$6.79

Essential Everyday Lima Beans, Baby

$3.59

Rancho Gordo Black Eyed Peas

$7.19

both sides measured by the same instruments on the same shelves · see each brand’s full page: Rancho Gordo · Essential Everyday