Rao's vs The Pasta Shop · Bay Area shelf head-to-head
Rao's and The Pasta Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupThe Pasta Shop sits further up the premium end
Rao's
The Pasta Shop
66
brand power
50
79
products
36
6
categories
4
16
subcategories
15
21
grocers
10
59.1¢
price per oz
95.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rao's▭ The Pasta Shop
Distribution · 30% of score88·42
carried in 21 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rao's
only The Pasta Shop
no top category Rao's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rao's · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rao's · The Pasta Shop
