Red Barn vs Mitica · Bay Area shelf head-to-head
Red Barn and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineup
Red Barn
Mitica
20
brand power
63
12
products
50
2
categories
12
4
subcategories
19
3
grocers
16
$3.50
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Barn▭ Mitica
Distribution · 30% of score13·67
M
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Barn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Red Barn · 0
no exclusive doors — everywhere Red Barn is, Mitica is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Barn · Mitica