Sabatino Tartufi vs Divina · Bay Area shelf head-to-head
Sabatino Tartufi and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Sabatino Tartufi
Divina
45
brand power
69
16
products
77
11
categories
14
6
grocers
20
$2.13
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sabatino Tartufi▭ Divina
Distribution · 30% of score25·83
carried in 6 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables1 vs 6 SKUs
<1% of shelf
only Sabatino Tartufi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sabatino Tartufi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sabatino Tartufi · Divina
