Schaller & Weber vs Applegate · Bay Area shelf head-to-head
Schaller & Weber and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Schaller & Weber
Applegate
51
brand power
72
31
products
111
9
categories
18
12
subcategories
21
12
grocers
20
$1.31
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schaller & Weber▭ Applegate
Distribution · 30% of score50·83
carried in 12 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats6 vs 27 SKUs
1% of shelf
only Schaller & Weber
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Schaller & Weber · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schaller & Weber · Applegate
