Schaller & Weber vs Niman Ranch · Bay Area shelf head-to-head
Schaller & Weber and Niman Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineup
Schaller & Weber
Niman Ranch
51
brand power
63
31
products
58
9
categories
11
12
subcategories
30
12
grocers
17
$1.31
price per oz
$1.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schaller & Weber▭ Niman Ranch
Distribution · 30% of score50·71
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Processed Meats2 vs 5 SKUs
only Schaller & Weber
only Niman Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Schaller & Weber · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schaller & Weber · Niman Ranch
