Silk vs Califia Farms · Bay Area shelf head-to-head
Silk and Califia Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineup
Silk
Califia Farms
67
brand power
69
47
products
61
7
categories
11
8
subcategories
12
18
grocers
19
13.7¢
price per fl oz
19.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Silk▭ Califia Farms
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk Alternatives14 vs 12 SKUs
9% of shelf
only Silk
only Califia Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Silk · Califia Farms
